"Hire, Buy. Live. Newark" Encourages Newark's Redevelopment
Taped on campus at NJIT, Ras Baraka, Mayor of Newark, and Barry Ostrowsky, President and CEO of RWJBarnabas Health, discuss the "Hire. Buy. Live. Newark" initiative which encourages companies to hire Newarkers, buy products made in Newark and reside in the city. The unique initiative looks to encourage economic development in Newark and incorporate Newarkers into the city's redevelopment.
"Hi, I'm Steve Adubato. We are at the New Jersey Institute of Technology in the heart of Brick City, Newark, New Jersey, and two of the most significant leaders that the city and the state and this nation have are in the house. First, Ras Baraka who is the mayor of the great city of Newark. Thank you, Mr. Mayor, for joining us. Always a pleasure. And your colleague in this issue we'll be talking about is Barry Ostrowski, President and Chief Executive Officer, RWJBarnabas Health. Good to see you Barry. Same here, thank you Steve. There are so many things we could talk about but today as we are here in Newark at NJIT, we're talking about a terrific initiative. It's a combination of hire initiative called Hire Newark but then there's Buy Newark, and Live Newark. What is that Mister Mayor? Well, Hire. Buy. Live. is something we came up with in conjunction with the New Jersey Institute of Social Justice, the Newark Alliance. Ryan Haygood? Ryan Haygood. Great guy. Yes. And Kim McLain at Newark Alliance. Trying to figure out how we get more Newarkers employed in the city of Newark and how do we get the anchor institutions to be begin to take some accountability for that, and also get them to purchase more goods and services from the city. With city vendors and city businesses. And finally, the "Live" part is to try to really encourage their employees to choose Newark. To cast their buckets down in our city. That's right. And make a life of it for themselves here. And RWJBarnabas Health, a long time funder of Public Broadcasting… Barry, you serve on the board of Public Broadcasting in the state. You and RWJBarnabas Health are involved very much in the community. But why this initiative? Particularly the Hire Newark piece? Well, this blueprint that the mayor has laid out, and of course he's a charismatic, insightful leader of a great city, for us is our mission. Our mission is to make the localities in which we are located better. The lives of the people to be improved, and so when you look at Newark or any vulnerable population, economic development and the ability to sustain yourself in your neighborhood is critical, so for us, in order to recruit additional employees, so that they have the security of a paycheck and understand that there is a career path that they can follow really gives them a less anxious lifestyle and they can start to invest in the things that are important..."