How FishEye Design is Promoting Local Businesses
Joanna Gagis talks to the creative entrepreneurs behind the online venture FishEye Design, photographer Annie Herrmann and chef Natalie Lewis. Harrmann and Lewis explain how they’ve combined each of their artistic skills to showcase local businesses who are doing exciting things with food.
"Welcome back to Life & Living. What do you get when you combine the talents of a professional chef and professional photographer? You get something you can taste with you're eyes. That's according to Annie Hermann and Natalie Lewis, co-founders of FishEye Design. Welcome to the programs ladies. Thank you. Thank you for having us. Absolutely. Annie will start with you. Talk about your professional work as a photographer. Um, I've been in business for myself for about 13 years and I kind of made the journey from a wedding photographer to portraits and now obviously photographing food. Okay. Natalie, you've been a chef for a long time, describe your work. Yes, I have been in the culinary field ever since high school. Went to culinary school right after high school and I've worked at a variety of up scale catering companies and restaurants. Umm, when I moved to New Jersey in 2008 I started working as a personal chef and now I'm in the private side. Okay so you've taken your talents and combined them and describe FishEye Design and what it is. So we took, we kind of merged our two careers together, um, and and we have a very similar artistic vision so that's sort of what makes it work. What do you mean by that? Well, umm, our careers are kind of are very parallel in a lot of ways, photography and being a chef. So, um .. by merging FishEye Deign we sort of bring both of our talents together and use it to sort of elevate food in pictures. Okay Natalie, I'm sure everyone was wondering what I was wondering, what does FishEye Design mean, what is the FishEye? Well, we wanted something a little fun and playful so the fish represents the food and the eye the photography. So FishEye Design. Something that plays too both of you. A little play on words. Okay, that makes sense. Okay so we got some food in front of us, and we're going to talk about how you approach food, how you plate it and how you make is beautiful. Um, but how did this idea come about, Annie, how did you decided you could take these talents, merge them and create something that could be successful and profitable for you? Yeah absolutely. Um, I think our friendship came first, so we've been friends for a long time and we wanted to collaborate professionally. So, um, we just sort of decided we were going to stay in our lane and do what we're good at and so that is sort of how this came about. Natalie, so your still working as a chef, you still have..."